Headquartered in Atlanta, GA, BACC-SE serves the following states: Georgia, South Carolina, Tennessee, Alabama, and Mississippi.
THE BRAZILIAN-AMERICAN CHAMBER OF COMMERCE OF THE SOUTHEAST (BACC-SE)
Under Ms. Lucia Jennings’s leadership, the BACC-SE grew to become one of the most active bi-national chambers in Atlanta. Ms. Lucia Jennings was instrumental in bringing to Georgia foreign dignitaries including the former president of Brazil, The Honorable Fernando Henrique Cardoso, Brazilian Ambassadors and Ministers to speak at Chamber-organized events.
As a resident of Atlanta for more than 40 years, Ms. Lucia Jennings is very well acquainted with the International Business Community and how to seek access to government officials. She is the “go to person” for Brazilian and American entrepreneurs wishing to investigate business opportunities in both countries. From the entertainment industry to commodity trading, BACCE-SE can assist in projects at any phase or stage by providing valuable intelligence that will facilitate achieving absolute success.
In 2007, Atlanta Magazine named Ms. Lucia Jennings as one of the “World Class Fifty-Five Most Influential Foreign-Born Atlantans.” Ms. Lucia Jennings has been featured in several publications, radio and television shows, as well as speaking engagements in the U.S. and Brazil. As a leader of the Brazilian Chamber of the Southeast, her advice has shaped the way Brazilian businesses do business in the Southeast.
On its 15th year in existence, BACC-SE received a Proclamation from Fulton County Commissioner; Dr. John H. Eaves for the outstanding job BACC-SE has done in creating jobs by guiding Brazilian companies expand their operations into the Atlanta area.
In addition to many key events, the Annual Brazil Economic Outlook in partnership with the Federal Reserve Bank of Atlanta is one that has been on every international business calendar. Several distinguished speakers and affluent economists have been part of the panel discussions.
In 2014, Ms. Lucia Jennings led a delegation to Brazil that included Atlanta Mayor Kasim Reed. The current Mayor of Atlanta, Ms. Keisha Lance Bottoms, was part of the same delegation. In Brazil they visited government officials, chambers of commerce, and business associations in São Paulo and Rio de Janeiro; the focus of the mission was promoting Atlanta as a destination for new business opportunities. Georgia Companies that were part of the delegation were impressed with the high-level meetings the BACC-SE had organized. Of special interest was the Brazilian Franchising Association where Metro Atlanta Chamber of Commerce President/CEO, Hala Moddelmog, and Director of International Relations, Jorge Fernandez, presented: “Why Georgia for Franchising?” In 2015, Invest Atlanta organized in partnership with BACC-SE a day-long seminar for Brazilian Companies visiting Atlanta to learn more about Franchising opportunities in our state.
Ms. Lucia Jennings built her professional career as an executive for the Coca-Cola Company. She joined The Coca-Cola Company in 1991 and her career culminated in 2017 as Director of Global Ingredients. During her tenure at the Coca-Cola Company, she was selected by the National Hispanic Leadership Institute to participate in its Annual Leadership program to develop and promote Latina Leaders in the USA. In 2017, Ms. Lucia Jennings participated in the “Women in Leadership Development Program,” one of the most prestigious levels of professional development offered to women at Coca-Cola. She also served as Chairwoman of the Latino Business Resource Group and the Diversity Advisory Council for The Coca-Cola Company.
To provide a unique, mutually Inclusive, two-way gateway for our members and their businesses aimed at creating new commercial and personal links In both Brazil and the Southeastern USA. If your goal Is expanding your business overseas, look no further than Brazil; With the BACC-SE on your side, you can easily explore South America's largest consumer market like a seasoned, global entrepreneur.
The BACC-SE is driven by a futuristic outlook of close commercial ties between the two regions and beyond. Our goal is to be the most instrumental aide to businesses on both sides in establishing and nurturing trade and commerce in general. We like to hear “thank you, we could not have succeeded without the BACC-SE”.
At BACC-SE, we are committed to cultivating trust and respect between the people and institutions of both countries. We will promote trade based on mutual benefits and fair, honest and long-term, ethical commerce.
LEADERSHIP | Board Members
Honorary Chairman Carlos Henrique de Abreu
Consul General of Brazil in Atlanta
President & CEO at Merchant e-Solutions
SVP Americas, President/CEO at Barco Inc.
Principal Southeast Advisory Leader for Atlanta at Ernest Young
MD, Plastic Surgeon, Emory Aesthetic Center
Delta Air Lines, Inc. (invited)
Delta Air Lines, Inc.
Chief Marketing Officer at BrightWell
Cost Account Analyst at KaMin LLC
Consultant at The Latin American Company
Maria Luiza C.A. Pinho, PhD
Research at Georgia State University
City of Atlanta Office of International Business
Georgia Department of Economic Development
Sr Managing Director Sequence Holdings, LLC
President & CEO at BeOn Group